Prestige car website
The internet is over-flowing with websites. Some of them are good, some are not so good. Some are educational, some are just plain ignorant. Some websites are funny, some are very, very sad.
Are you looking for a prestige car website?
Prestige car websites on the web are no different. There are some that look very professional and some that look like Trotter’s Independent Traders. Buying a luxury car online is a minefield, even if you go with one of the household names, they don’t actually sell the cars themselves they just advertise them for a fee, so the luxury BMW M3 advertised by Mr.Hot Rod may not, on inspection, be the car that is advertised.
What to look for in a prestige car website?
In a niche area like a prestige car website a perspective buyer needs several things to have the confidence that they are in the right place and aren’t going to get ripped off. First of all first impressions mean everything. Psychologists say that we take 3 seconds to make up our mind about someone we meet for the first time. So a prestige car website that looks like it was designed on Windows 95 will not make a lasting impression.
Secondly, a prestige car website needs quality, sought after cars that light up the imagination of the prospective buyer and if they are previously owned cars that they have been fully serviced and well looked after.
Thirdly customer service is essential in any business but in the internet world, the customer is always right. End of story. A business on the internet has to offer customer service that is beyond reproach and if a business is a prestige car website the customer is handing over a lot of money so they have to feel they are being treated well.
How to approach dealing with a prestige car website?
Do your research. See what other options are on the market, speak to other dealers, buy some car magazines and read the reviews. Once you have decided what you want, go to your favorite prestige car website and ask for a test drive, you might be disappointed. You have made your decision. Decide how much you want to spend and remember there is always a deal to be done.